Because if you are serious about content strategy and being a communications professional, you need to how to plan for, create and publish content to mobile devices. Because that day, when people are using their phones and tablets more than their desktops or even laptops - that day is here.
What did I like about this book? Basically, everything. And specifically:
- Talking points for helping clients (and their bosses) understand the technical, content and branding issues
- A pragmatic acknowledgement that strategy starts with a single step towards change
- Real world examples and tools to help you improve your work.
Seriously. Go buy it so you can read it on your way home (on your mobile device!).