---
title: Newsies
date: 2014-05-25T00:00:00-04:00
author: Three Furies
canonical_url: "https://www.threefuries.com/news/2014/newsies"
section: News
---
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 Customer engagement is a tricky part of any retail business. For [Tipsy](https://shoptipsy.com/ "Tipsy"), we designed an email program that includes weekly newsletters plus occasional promotion messages. The tone remains true to the brand: friendly, accessible and informative. Open rates have been well above industry standards since Day 1 and engagement is steadily climbing. Anecdotally, we see sales increase and in-store action for items featured.