---
title: Calling DIBS
date: 2015-07-21T00:00:00-04:00
author: Three Furies
canonical_url: "https://www.threefuries.com/news/2015/calling-dibs"
section: News
---
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 Long-time client and serial entrepreneur Alicia Thomas asked us to collaborate on her latest project: price optimization software for fitness studios. Working against a tight deadline and a high stakes funding opportunity, we executed a full rebrand in just a few weeks. A new name, look and feel, plus [website](http://ondibs.com/) and app UX and interface design positioned Alicia to pitch her funders with confidence. She won the competition and the project continues to evolve through beta and pilot launches.