Law firm Stroock, Stroock & Lavan LLP has a long history of success in the legal world, but their brand needed a modern update. They wanted to keep their classic logo, and we agreed! But thanks to a research and brand strategy brief by Clarity Group, we knew the firm needed a more modern look and feel. We designed a new visual brand system, marketing collateral, social media avatars, website and produced an ad campaign to kick off their refreshed brand.

A new, confident ad campaign.