For smaller companies, law firms and nonprofits, it doesn't make sense to invest valuable staff, leadership and board time plus financial resources in a long-term plan that might be upended by one of the many social, economic, political and natural forces exerting themselves at any given moment.
Instead, leaders would do well to engage in a two-part process:
The first part should be dedicated to redefining (or refining) the organization's mission, vision and value proposition.
The second part must be designed to cooperatively plan the operational, programmatic and communications tactics that will support the core purpose, express its values, and differentiate the organization through effective delivery of value-driven services or products.
This can be achieved in a series of design-thinking workshops over the course of 4-6 weeks. That means having a timely, relevant strategic plan in hand in about 3 months, along with a game plan that all departments can start working towards immediately. Build in check-ins every 6 months to monitor progress and pivot if needed. After 2 years, repeat the process.
Bonus: This inclusive process can build trust and confidence internally.
Three Furies is a certified woman-owned business, brand, and content strategy agency with deep experience in the legal marketing sector, including digital marketing analysis, brand and digital design, communications strategy, and advertising campaigns. We also produce bespoke wine tasting experiences for client development and employee resource groups through our sister company Tipsy.