---
title: An Innovative Strategy for an Innovative Company
date: 2025-09-15T16:50:00-04:00
author: Three Furies
canonical_url: "https://www.threefuries.com/work/an-innovative-strategy-for-an-innovative-company"
section: Work
---
# An Innovative Strategy for an Innovative Company

### Branding

 

   ![](https://www.threefuries.com/assets/images/transforms/_wide2x/kamsa-walkthrough.gif) 

 Seeking to differentiate [Kamsa's](Kamsa.co) product from competitors, we developed a new positioning that leveraged our strategic technology consulting services and deep experience in the tech industry. Along the way, we served as a brand advisor and identified an opportunity: to simplify the brand structure and use the product name as the company name. We updated the product identity, redrew the mascot, and then updated the website look and feel.

[*Three Furies*](https://www.threefuries.com/) *is a certified woman-owned business, brand, and content strategy agency with deep experience in the legal marketing sector, including digital marketing analysis, brand and digital design, communications strategy, and advertising campaigns.*

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/pat-head.png) 

 

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/25828/kamsa-pat.gif) 

 

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/Color.png) 

 

 [Close](#) 

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 - KAMSA
- [Websites](https://www.threefuries.com/work#Websites), [Research + Strategy](https://www.threefuries.com/work#Research+strategy), [Identity + Branding](https://www.threefuries.com/work#Identity+branding)
- [SAAS/Tech Start-Up](https://www.threefuries.com/work#Saas/techstartup)
 
 

---

  - [![](https://www.threefuries.com/assets/images/transforms/_smallSquare2x/CertifId-Logo.png)](https://www.threefuries.com/work/financial-education-videos)
- ##### [CertifiD](https://www.threefuries.com/work/financial-education-videos)
    
    Video