---
title: Brooklyn Kolache
date: 2025-09-15T12:14:00-04:00
author: Three Furies
canonical_url: "https://www.threefuries.com/work/brooklyn-kolache"
section: Work
---
# Brooklyn Kolache

### Rebrand

 

   ![](https://www.threefuries.com/assets/images/transforms/_wide2x/Three-Furies_Brooklyn-Kolache_pastries.png) 

 For nearly a decade, the Brooklyn Kolache Company served Czech-meets-Texas pastries from their location on Dekalb Avenue in the Bed-Stuy.

But in 2021, backed by a group of investors, founder Autumn Stanford made plans to expand to Manhattan. She turned to us for a brand refresh to mark the next phase of growth. We shortened the name, inspired by positive reviews and social posts by loyal customers and motivated by [the available URL](https://www.brooklynkolache.com/).

A new logo hinted at the correct pronunciation and an updated color palette suggested a whimsical yet modern vibe. Illustrations of top-selling ingredients extended the brand across packaging and digital and offered irresistable merchandising opportunities.

The new bakery's opening in the West Village caught the attention of the *New York Times.*

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/Brooklyn-Kolache-logo.jpg) 

 

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/IMG_2927.jpg) 

*We updated the storefront design to align with the new brand*

 

 

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/Three-Furies_Brooklyn-Kolache_Packaging.png) 

 

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/Three-Furies_Brooklyn-Kolache_menu.png) 

 

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/Three-Furies_Brooklyn-Kolache_postcard.png) 

 

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/Three-Furies_Brooklyn-Kolache_Tote-bags.png) 

 

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/kolache-nyt.png) 

 

 [Close](#) 

[*Three Furies*](https://www.threefuries.com/) *is a certified woman-owned business, brand, and content strategy agency with deep experience in the legal marketing sector, including digital marketing analysis, brand and digital design, communications strategy, and advertising campaigns.*

 ---

 - Brooklyn Kolache
- [Identity + Branding](https://www.threefuries.com/work#Identity+branding)
- [Retail](https://www.threefuries.com/work#Retail)