End of the Year Compilation

Education Through Music (ETM), the largest nonprofit providing music education as a core subject in NYC public schools, wanted to close the year with a high-impact fundraising campaign. We produced five videos for email and social media, featuring interviews with ETM board members Chris Atlas (President of FatBeats), Waleed Diab (Global Head of Recorded Music Business Development at YouTube), Gabe Hernandez (Principal & Business Manager at Design Republic), and CEO Janice Weinman. Themes included why music education matters, what makes ETM unique, and its impact on students. The project included writing interview prompts, conducting and filming the interviews, storyboarding, selecting final clips, styling lower thirds, and editing everything together. We also created a compilation video for the final email appeal.

Beyond video, we developed the overarching campaign strategy and messaging throughlines, wrote segmented email copy, and created social media content — including a dozen reels — to expand reach and engagement.