PAGNY

Having rebranded the Physician’s Affiliate Group of New York, we turned our attention to the website. The first phase started with a total redesign and rebuild. We developed a new content strategy that emphasized the "by physicians, for physicians" positioning, optimized the whole site for SEO, and offered storytelling opportunities to support recruiting efforts. A new section dedicated to Research celebrates independent projects and documents their annual Research Day event.

Three Furies is a certified woman-owned business, brand, and content strategy agency with deep experience in the legal marketing sector, including digital marketing analysis, brand and digital design, communications strategy, and advertising campaigns.