---
title: PAGNY
date: 2026-07-20T16:37:00-04:00
author: Three Furies
canonical_url: "https://www.threefuries.com/work/pagny"
section: Work
---
# PAGNY

### Identity, Branding & Website

 

    

 Having rebranded the Physician’s Affiliate Group of New York, we turned our attention to the website. The first phase started with a total redesign and rebuild. We developed a new content strategy that emphasized the "by physicians, for physicians" positioning, optimized the whole site for SEO, and offered storytelling opportunities to support recruiting efforts. A new section dedicated to Research celebrates independent projects and documents their annual Research Day event.

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/Three-Furies_PAGNY_Collateral.png) 

*New stationery shows off the bold and modern identity.*

 

 

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/Three-Furies_PAGNY_Brochure.png) 

*Updated collateral supports the recruiting team at job fairs.*

 

 

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/Three-Furies_PAGNY_Ads.png) 

*Flyers and ads get the word out about open positions*

 

 

 ![](https://www.threefuries.com/assets/images/transforms/_sliderStandard2x/Three-Furies_PAGNY_mobile-phones.png) 

*The website is fully responsive and optimized for SEO.*

 

 

 [Close](#) 

[*Three Furies*](https://www.threefuries.com/) *is a certified woman-owned business, brand, and content strategy agency with deep experience in the legal marketing sector, including digital marketing analysis, brand and digital design, communications strategy, and advertising campaigns.*

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 - Physician Affiliate Group of New York
- [Websites](https://www.threefuries.com/work#Websites), [Identity + Branding](https://www.threefuries.com/work#Identity+branding)
- [Healthcare & Wellness](https://www.threefuries.com/work#Healthcare&wellness)