A major rebrand was the catalyst for this website redesign. Three Furies led the requirements documentation, content strategy and UX design, and then project directed the entire process, starting with a creative and technical agency search that led to the selection of Vector Media Group. Working against a set timeline, we co-architected a phased launch, with the first major part going live on schedule and on-budget, at the organization's annual conference. We also continued to consult on and manage all website-related projects for the subsequent four years, including the migration of EL's premium library, the introduction of a paid subscription, and the reskin of related digital properties to match the new brand.