JELD-WEN had worked with a premier global consulting group to develop an ESG strategy, and we were brought on to tell the story of the company's corporate responsibility history. We studied the strategic materials and background research, conducted interviews with plant manager around the globe, and audited the company's photo library to document achievements and milestones that came before and outline the roadmap that lay ahead. Working closely with the legal and compliance team, we wrote every word, translating dense jargon and data into easy to read prose. The final report was printed responsibly in small quantities for institutional investors, using sustainably-forested paper and eco-friendly ink, by a woman-led printing company. A microsite provided a digital record for the broader audience.
UnitedLex debuted its rebrand at one of the legal industry's premier events, LegalWeek. From the escalator to breezeways to the trade booth, the new signature scarlet, updated logo and stunning photography commanded attention.