“How are we leveraging AI in our marketing efforts?”
If your boss hasn’t already asked this question, they will soon. Whatever your answer may be, you’ll want to be sure to consider the risks inherent in integrating generative artificial intelligence tools with your workflows.
Jackson Lewis hosts an annual conference dedicated to workplace law. We designed a logo and visual design system to elevate the conference identity so that it matched the caliber of programming. Featuring a fresh new color palette and dynamic imagery, tied to a theme we developed for the 2019 event, the identity was more sophisticated, memorable and a better representation for one of the firm’s flagship events.