Adam has been helping clients overcome UX and branding challenges for over 15 years. At home in both digital and traditional media, he spends most of his time designing websites that solve problems, treat audiences with respect, and look great doing it. He is also a frequent guest lecturer in design at Parsons, Pratt, and the School of Visual Arts.

He founded Starting Now in 2012 after spending a decade in NYC design and branding agencies, working with clients in the corporate, cultural, education, hospitality, and nonprofit industries. His work has won awards from Communication Arts, Graphic Design USA, and the ReBrand 100 among others.

Adam graduated magna cum laude from Brandeis University with BAs in Art History and Philosophy. He lives in Queens with his wife and twin toddlers.