Becky Wisdom is a seasoned communications strategist with over 15 years of experience shaping brand narratives and executing high-impact media campaigns across the media, consumer goods, food, and e-commerce sectors. Known for developing culturally resonant storytelling and driving meaningful engagement between brands, consumers, and the press, Becky has built a career at the intersection of strategy, creativity, and media savvy.
Most recently, Becky served as Director of Communications at Trusted Media Brands, the parent company of iconic titles like Reader’s Digest and Taste of Home. There, she led corporate and consumer communications, secured national media partnerships—including a six-month collaboration with Good Morning America—and developed brand platforms that fueled sales, marketing, and editorial alignment.
Prior to that, Becky advised a wide range of clients as a communications consultant, launching campaigns for brands such as FreshDirect, Sharp Electronics, and Whole Foods Market. Her earlier in-house roles include leading the communications department at ideeli, a fashion e-commerce company acquired by Groupon, and serving as a senior publicist for Better Homes and Gardens at Meredith Corporation.
In addition to her work in media and marketing, Becky is the founder and president of Greenpoint Cats, a successful Brooklyn-based animal rescue organization focused on Trap-Neuter-Return (TNR), adoption, and advocacy. Under her leadership, the organization has grown into a respected community force in New York City and beyond, saving hundreds of vulnerable cats every year and engaging a wide network of volunteers and supporters in its mission.
A graduate of Macalester College with a B.A. in Communications, Becky began her career in the music industry and has since built a reputation as a versatile communicator, known for crafting impactful messaging across diverse industries and audiences.