Erin Schmidt is a strategic communications and media relations expert with nearly two decades of experience elevating brands.
She partners with regional, state, and national organizations to craft compelling narratives, secure high-impact media coverage, and drive public engagement that shapes both perception and policy.
At Google, Erin led public affairs campaigns that amplified small business voices in tech policy conversations at the state and federal levels. She developed integrated strategies—including email outreach, media engagement, and events such as Google’s Small Business Summit in D.C.—and helped entrepreneurs share their stories through facility tours, local op-eds, and Google’s annual Economic Impact Report.
Prior to Google, Erin directed public affairs efforts for healthcare leaders, helping them communicate their local economic impact and advocate for smarter policy and funding. She also worked with statewide organizations like the Florida Redevelopment Association and the American Planning Association’s Florida chapter to raise the visibility of local revitalization initiatives.
Her earned media strategies reflect the evolving PR landscape, with placements across national and local outlets, blogs, podcasts, and influencer channels. A recognized thought leader in her field, Erin is frequently quoted in outlets like PR Daily and has received multiple industry honors, including PR News’ Platinum Award for Best Repositioning/Rebranding Campaign.
She holds a Bachelor’s degree in Communications from Luther College and a Master of Arts in Media and Communication Studies from Florida State University.