The new Daily Worth identity and website came at a pivotal moment in the company's growth trajectory. We delved deep with a new brand strategy that aligned with their strategic plan, and a new logo that was more upscale and sophisticated to appeal to their target audience. The website was completely revamped to accommodate new categories of content as well as ample display advertising. We also designed a new sales presentation and updated their email templates to support their plans for advertiser and subscriber acquisition.