26 Apr 2023
Experimenting with generative AI? Here are three risks every marketer needs to consider.
“How are we leveraging AI in our marketing efforts?”
If your boss hasn’t already asked this question, they will soon. Whatever your answer may be, you’ll want to be sure to consider the risks inherent in integrating generative artificial intelligence tools with your workflows.
31 Mar 2023
Does Your Company's Digital Marketing Reflect Its Commitment to Equity?
The way the legal industry talks about diversity, equity, and inclusion is about to change. Are you ready?
8 Mar 2023
Your Firm Needs a Digital Marketing Health Assessment
The focus on digital marketing to drive lead generation is essential for B2B companies.
30 Oct 2016
Iterative Design in Education
Our long-time client, EL Education, held their annual conference in Detroit this year.
6 Sep 2014
Signs, Signs, Everywhere There's Signs
Tipsy needed to take its visual merchandising game up a notch.
28 Nov 2012
This book. You should read it.
I just finished it and I have to tell you: It was good.
30 Oct 2012
True Colors
When it comes to picking your brand color, take my advice: Don't over-think it.