26 Apr 2023

Experimenting with generative AI? Here are three risks every marketer needs to consider.

“How are we leveraging AI in our marketing efforts?”

If your boss hasn’t already asked this question, they will soon. Whatever your answer may be, you’ll want to be sure to consider the risks inherent in integrating generative artificial intelligence tools with your workflows.

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31 Mar 2023

Does Your Company's Digital Marketing Reflect Its Commitment to Equity?

The way the legal industry talks about diversity, equity, and inclusion is about to change. Are you ready?

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8 Mar 2023

Your Firm Needs a Digital Marketing Health Assessment

The focus on digital marketing to drive lead generation is essential for B2B companies.

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30 Oct 2016

Iterative Design in Education

Our long-time client, EL Education, held their annual conference in Detroit this year.

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6 Sep 2014

Signs, Signs, Everywhere There's Signs

Tipsy needed to take its visual merchandising game up a notch.

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25 May 2014


Customer engagement is a tricky part of any retail business.

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8 May 2013

Icons: Yes or No?

Naturally, the answer is maybe.

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6 Dec 2012

Kind of a Big Deal

Forbes invited Amanda to blog about partnerships.

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28 Nov 2012

This book. You should read it.

I just finished it and I have to tell you: It was good.

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30 Oct 2012

True Colors

When it comes to picking your brand color, take my advice: Don't over-think it.

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