30 Nov 2023

Color Palettes

The creation of a brand color palette.

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9 Nov 2023

Project Management

Had some interesting conversations about project management today.

The upshot was that project management is just as important as the creative and technical deliverable. Without great project management, projects fail -- no matter how great the idea or execution might be.

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18 Oct 2023

How Has the Communications Field Changed?

Observations of the ever evolving communications field.

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13 Oct 2023

Benefits of a Digital Health Audit

In today's market, successful law firms must leverage digital marketing to drive lead generation, build brand awareness, and increase ROI. But when was the last time you audited your digital communications tools? Never? Can't recall? Let us help. We will analyze your data by practices/sectors — including email, social, website, and SEO — and provide a report with tactical recommendations to help you boost performance and optimize your investment.

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10 Oct 2023

Outsourcing Creative Services

If you lead a small or medium sized organization (think: well-funded start-ups, law firms with fewer than 500 lawyers, nonprofits that are working with $5 million in annual program budgets), you should probably be outsourcing your marketing and communications to a small agency, with an internal director or manager to set priorities and strategy.

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29 Sep 2023

Things I Want #AI To Do Instead Of Taking Creative Jobs

An #AI Wishlist

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22 Sep 2023

Creating a Memorable Experience

Sharing my take on experience design, based on ten years of owning a brick and mortar in Brooklyn. (Tipsy | Wine + Spirits Shop for those of you who didn’t know that I have two companies. Give us a follow!)

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26 Apr 2023

Experimenting with generative AI? Here are three risks every marketer needs to consider.

“How are we leveraging AI in our marketing efforts?”

If your boss hasn’t already asked this question, they will soon. Whatever your answer may be, you’ll want to be sure to consider the risks inherent in integrating generative artificial intelligence tools with your workflows.

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31 Mar 2023

Does Your Company's Digital Marketing Reflect Its Commitment to Equity?

The way the legal industry talks about diversity, equity, and inclusion is about to change. Are you ready?

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8 Mar 2023

Your Firm Needs a Digital Marketing Health Assessment

The focus on digital marketing to drive lead generation is essential for B2B companies.

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