Had some interesting conversations about project management today.
The upshot was that project management is just as important as the creative and technical deliverable. Without great project management, projects fail -- no matter how great the idea or execution might be.
Our marketing and sales guidance led the management team of Uplift to refine their offering based on target demographics, design new promotions to leverage off-peak classes, and increase marketing for their strong outdoors and personal training offerings. We helped devise messaging to target specific demographics, such as new mamas, and create budget-friendly postcards to distribute around the Flatiron district, especially in Madison Square Park, where they host outdoor classes and running groups. Inspired by their incredibly open rate, we convinced them to expand their email marketing program, which immediately yielded results—the ultimate payoff for any fitness client.