Language is constantly evolving, and using the most inclusive and accurate terminology to describe people, groups of people, pronouns, conditions, and other identity- or ability-related topics is critical to reflecting your firm’s commitment to DEI—not just in DEI-specific materials but throughout your firm’s comms.
We noticed right away when we started auditing the top 20 US law firms that none of them used the acronym DEIA and that accessibility wasn’t addressed in any of the reports, statistics or content on their website.
I've been reading about the ESG backlash and based on my experience in the corporate boardrooms that I've sat in as a comms consultant, I'm not surprised that leaders want to move back to the more vague "corporate responsibility" framework.
Had some interesting conversations about project management today.
The upshot was that project management is just as important as the creative and technical deliverable. Without great project management, projects fail -- no matter how great the idea or execution might be.
In today's market, successful law firms must leverage digital marketing to drive lead generation, build brand awareness, and increase ROI. But when was the last time you audited your digital communications tools? Never? Can't recall? Let us help. We will analyze your data by practices/sectors — including email, social, website, and SEO — and provide a report with tactical recommendations to help you boost performance and optimize your investment.