The Leatherback Trust works to protect sea turtles, whose populations are in peril. Through education, community building and fundraising, their nimble, passionate team has made enormous strides in Costa Rica, but much remains to be done. We started with a messaging strategy, which informed how we positioned their brand strategy. We then redesigned the identity, updated their communications suite, produced a new website from content strategy to design to development, and created all new materials to support an expanded digital communications platform. We also advised them on their brand architecture, and helped them take steps to streamline communications and consolidate social media followers.