Alongside the dramatic rebrand, we conceptualized and developed a campaign for the brand launch during LegalWeek. As a sponsor, UnitedLex had a broad, versatile canvas to use for the unveiling: a new trade booth, motion graphics, environmental graphics for hallways, escalators and meeting rooms, and one sheets.

We visited the site months in advance and planned each interaction to suit the purpose while holding together as a system that could be used again together in the future or as stand-alone pieces. We designed the campaign to maximize impact through messaging and imagery. From the escalator to breezeways to the trade booth, the new brand commanded attention.

Breezeway to the expo hall.

Escalator wraps alternated the company name with a short description.

Digital and print advertising templates.

Three Furies is a certified woman-owned business, brand, and content strategy agency with deep experience in the legal marketing sector, including digital marketing analysis, brand and digital design, communications strategy, and advertising campaigns. We also produce bespoke wine tasting experiences for client development and employee resource groups through our sister company Tipsy.