Safety and tolerance are community values along Myrtle Avenue in Brooklyn, and over the years, the we designed two separate public service campaigns for the Myrtle Avenue Brooklyn Partnership to help residents, visitors and business owner remember them.
We launched this solidarity campaign to unite small business owners in July 2017. Originally conceived for a single business improvement district (BID), the creative was ultimately adopted by 21 BIDs, representing thousands of business owners across Brooklyn, the Bronx, Manhattan and Queens. The materials were translated into 9 languages (Arabic, Bengali, Haitian Creole, Hebrew, Korean, Spanish, Mandarin, Russian, Urdu) and several communities organized events to support the campaign. Press included the NY Times and Time Out New York, as well as on local Brooklyn blogs and television. We also saw active social media engagement with the hashtag #hatehasnobusinesshere.
The second campaign promoted safety and civility during the "summer of COVID" when businesses cautiously re-opened and welcomed customers back—asking only that they come in masked, maintain distance, and comport themselves with compassion.
Three Furies is a certified woman-owned business, brand, and content strategy agency with deep experience in the legal marketing sector, including digital marketing analysis, brand and digital design, communications strategy, and advertising campaigns. We also produce bespoke wine tasting experiences for client development and employee resource groups through our sister company Tipsy.