If you scroll LinkedIn for more than 30 seconds, you’re likely to find people suggesting ChatGPT prompts to make your life easier (we even wrote an article with some suggestions for marketers). But when it comes to experimenting with AI, for many small businesses, nonprofits, and orgs with smaller budgets, the best first move is to use what you already have. Your tech stack likely already includes resources with AI-powered tools. The benefit of this is that they don’t require any development work, they’re embedded in tools you already use, and you don’t have to pay any extra to use them. Here are a few that save us time and headaches:
Adobe Podcast “Enhance Speech” tool
Whether you’re editing a podcast segment, need to zhuzh the sound for a to-camera video, or are recording voiceover for a TikTok video or Instagram Reel, this free tool from Adobe (yep, you don’t even need a subscription to Adobe Creative Suite) has the power to make you sound crystal clear, even if you recorded the track on your iPhone with the A/C running in the background. You can upload audio files up to 500MB in size and one hour in duration, with a processing limit of three hours of audio each day.
Canva Magic Erase & Magic Edit
Image selection can be an absolute bear. You need pictures with a meaningful subject, uncluttered background, pleasing composition, decent lighting, visual interest, and good technical quality. Sometimes, there’s just nothing at the center of that sextuple Venn diagram. Enter Canva Magic Erase. This AI-powered tool lets you brush out unwanted objects and replace them with something better-suited—no fancy photoshop skills required. Goodbye, trash cans/half-eaten plates of food/random strangers in the background of otherwise aesthetic photos! Canva Magic Edit is just one of the platform’s new suite of AI tools. Explore them all here.
You don’t need to be a copywriter to benefit from Grammarly’s AI writing tools. Grammarly isn’t just a glorified spell check. It identifies grammatical errors, awkward phrasing, overly-verbose sections of text, and even tone. It’s not the same as having an editor or a fresh set of human eyes on your work, but it can protect you from embarrassing grammar goofs or overcomplicating a simple message. Plus, its browser extension means you can use it when you’re drafting a Gmail, social posts, or just about anywhere you write online. A word of caution: Before you use Grammarly or any other AI editing tool for work (especially when dealing with private and/or proprietary info), make sure you know you read the terms of service and understand your organization’s policy.
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Three Furies is a business, brand, and content strategy agency with deep experience in the legal marketing sector, including digital marketing analysis, brand and digital design, communications strategy, and advertising campaigns. We also produce bespoke wine tasting experiences for client development and employee resource groups through our sister company, Tipsy.