“How are we leveraging AI in our marketing efforts?”
If your boss hasn’t already asked this question, they will soon. Whatever your answer may be, you’ll want to be sure to consider the risks inherent in integrating generative artificial intelligence tools with your workflows.
JELD-WEN had worked with a premier global consulting group to develop an ESG strategy, and we were brought on to tell the story of the company's corporate responsibility history. We studied the strategic materials and background research, conducted interviews with plant manager around the globe, and audited the company's photo library to document achievements and milestones that came before and outline the roadmap that lay ahead. Working closely with the legal and compliance team, we wrote every word, translating dense jargon and data into easy to read prose. The final report was printed responsibly in small quantities for institutional investors, using sustainably-forested paper and eco-friendly ink, by a woman-led printing company. A microsite provided a digital record for the broader audience.