10 Oct 2023
Outsourcing Creative Services
If you lead a small or medium sized organization (think: well-funded start-ups, law firms with fewer than 500 lawyers, nonprofits that are working with $5 million in annual program budgets), you should probably be outsourcing your marketing and communications to a small agency, with an internal director or manager to set priorities and strategy.
6 Oct 2023
Is the 5 Year Strategic Plan Dead?
Well, not exactly. But it's not the right tool for this moment in time.
22 Sep 2023
Creating a Memorable Experience
Sharing my take on experience design, based on ten years of owning a brick and mortar in Brooklyn. (Tipsy | Wine + Spirits Shop for those of you who didn’t know that I have two companies. Give us a follow!)
4 Aug 2023
Experimenting with AI? Start small with these 3 tools that might already be lurking in your tech stack.
When it comes to experimenting with AI, for many small businesses, nonprofits, and orgs with smaller budgets, the best first move is to use what you already have.
9 May 2023
AI for marketing inspo: 3 ChatGPT prompts to help you get creative
AI is here to stay, so we writers and content marketers might as well make friends with it.
26 Apr 2023
Experimenting with generative AI? Here are three risks every marketer needs to consider.
“How are we leveraging AI in our marketing efforts?”
If your boss hasn’t already asked this question, they will soon. Whatever your answer may be, you’ll want to be sure to consider the risks inherent in integrating generative artificial intelligence tools with your workflows.
31 Mar 2023
Does Your Company's Digital Marketing Reflect Its Commitment to Equity?
The way the legal industry talks about diversity, equity, and inclusion is about to change. Are you ready?
8 Mar 2023
Your Firm Needs a Digital Marketing Health Assessment
The focus on digital marketing to drive lead generation is essential for B2B companies.